The owners Ellen and Dina are living in Stockholm and they had interesting dinner party with delicious food and wine. Specialism in developing personal care products for the pharmacies in Scandinavia, passionate about design and the Scandinavian lifestyle. Ellen told that she was thinking about a new personal care concept; making the combination between pharmaceutical quality and design. With help of 2 designers in Stockholm (H&M) we started to brainstorm about the design part. There it started, developing THE new personal care brand. The combination between their lifestyle in Stockholm, pharmaceutical quality and design.